Follow your dream!
You have a great idea and the passion to not only draft a plan, but make it come to life. After all your idea may improve someone's life, solve a problem, make something faster, more advanced, or perhaps cheaper.
Building an idea into a business will cost a lot of effort, and one of the many hurdles is to find ears for what you have to say. Those "ears" are there, but can you reach them, and how?
At Shores Canada we have specialized in solving this problem for startups, small businesses, and emerging organizations. Step by step and in close collaboration we develop an online platform that enables you to pitch your message to an audience, that gives you a recognizable identity, and that allows you to keep in touch and communicate with minimal effort. On top of that we offer to train you or your staff to use this tools inhouse.
Here is a brief overview how we build our customers' dreams.
Contents
Introduction
Succeeding online
At Shores Canada Ltd. we do not only build brands, but we build a base for new businesses to push out your products or services to potential customers online.
It all starts with our invitation to meet you, no strings attached. We use this meeting to learn about you and your initiative, which will enable us to craft a customized step-by-step strategy for you with the aim to enable you to do the above. Once the offer is drafted you will gain an understanding about the means necessary to reach the overall target, and you will be aware of smaller steps that will lead you there. It is now up to you to decide on your journey, and if you choose us, you can walk this path in the speed as your resources allow.
Why do I need a strategy?
In today's online environment simply offering a website as presentation of your offer is not enough. You will also need channels like e.g. profiles on social media pages and newsletter service to engage with people and draw attention. Across all presentations your message must be accessible in text and image.
Step by step
One of the first steps for small business startups and company founders is to define the main business. This begins with thoughts and decisions about the offer, and continues with creating graphics and materials like e.g. company logo, stationary and business cards.
The initial branding process is not finished here. Our customers rely on a carefully crafted branding document, that contains answers and copy about the business. This tool will help enormously with telling a person or web service what you have to offer and what you do.
On your path to build a successful business it is beneficial to organize and streamline your sales process, as well as your delivery of services, and your workflows in general. If you are in the Edmonton region we are happy to help you with that in the role as an advisor.
Usually before the creation of your website even starts, we help you to select fitting social media services and create business profiles on base of your newly defined brand. Already then you can use social media to start sending your pitch to the world or targeted location.
While social media managment is very helpful to create a buzz around your service or product offer, it is great to keep in touch afterwards. Therefore we set you up with a newsletter service that can be integrated with your website and Facebook profile.
Now that you have sales channels you may want to think about your contents. They should ideally be placed at your own place, so that they can attract more people e.g. through web search. This is when you desire the website with a newsblog function. And that's exactly what we build!
Our responsive website product has evolved with every project we took on. It offers access to newsblog, seofriendly urls, social sharing buttons, meta information for search engines and social media, automatically generated sitemaps, automatic sent newsletter triggered through blogging, and so much more.
We encourage to push out your information and sales pitch internal with help of the platforms we build. Because inhouse is where the news origins. If desired, we train you or your staff to use this online toolset in a time-effective and cost-effective way.
While your online machine is growing contents, it's time to put you on top in search. For that we craft carefully written meta information for each page of your website presence, and engage in link building through online directories, business pages, and maps data services.
If you find our offer to bring your initiative to success interesting, we encourage you to reach out today. Meet with us – no ties, no cost – so that we can answer your questions and get to know you and your passion.
